iconnect group in the news
Clint Engel, February 17, 2017
STERLING, Va. — San Diego-based Jerome's and a Texas Ashley HomeStore licensee are among the retailers giving a thumbs up to new store traffic counter system Visilytics following the initial rollout.
“The accuracy is about as good as it gets,”
A high-resolution video camera at the entrance of Ashley HomeStore in Victoria, Texas, is part of the new Visilytics system that uses facial recognition technology and more to automatically track customers and their traffic patterns
said Scott Perry, Senior Vice President of digital and information technology at San Diego-based Jerome’s Furniture, a 13 store southern California retailer and an early adopter of the new system.
Will use digital cameras and facial recognition technology to track repeat visitors
September 20, 2016
STERLING, Va. — Retail technology firm iConnect is rolling out a new traffic counting system that uses a handful of inexpensive digital cameras not only to count store traffic, but also to report on where shoppers linger and whether or not they are repeat visitors.
The new Visilytics is slated to roll out around Thanksgiving time and is meant to replace a system that was launched just a few years ago by Amitesh Sinha, owner and chief information officer of the Sterling, Va.-based iConnect.That earlier system — called SIA for Shopper Intelligence Analytics — used WiFi routers as sensors. They were placed strategically in the store, to count and follow any consumer who walked in the door with any brand of smartphone. SIA did a good job of connecting to the shoppers, calculating their numbers, tracking their time spent in various areas of the store and reporting all this to the retailer, for a low monthly subscription fee, Sinha said.
The channel debate continues to shift as customers take control of the highly unpredictable consumer-retailer relationship. Keeping this in mind, it has become crucial to bridge the gap between bricks and mortar and online stores.
Do Channels Really Matter?With omnichannel found everywhere, shoppers are being labeled as ‘channel-agnostic’. Is this the right time to completely abandon channel definitions for good?
The executive chairman of the National Online Retailers Association, Paul Greenberg, believes so, “Customers today don’t shop by channel. They shop by brand, and they’re calling the shots. Customers demand multiple touchpoints with their brand of choice.”
Greenberg argues that instead of just focusing on channels, stores should give importance to Brand and Experience.
These are the basics of doing business, and are crucial factors that help you connect properly to your customers, regardless of the channel you use.
Once this has been worked upon, your store can ponder effective ways to bridge the gap.
Bridging the Gap: How It Can Be Done
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