How It Works – The Technology
High res camera with WDR and intelligent sensing and imaging mechanisms is placed within store to detect shopper’s movement. Additional standard IP zoom camera is also stationed with the sole purpose of recording continuous video of everyone walking in. Iconnect proprietary technology analyses image and video files, using uniquely developed algorithm to determine if each subject is male or female, adult or child, walking in alone or in a group of two, three or more.
Multiple algorithms work simultaneously on face detection and detect faces to identify repeat visits to the store within a span of 90 days. The system has in its memory 80 different measures of algorithms, which compare face pictures to suggest if a person walked into the store. Facial recognition & comparisons is done with pictures stored in the database against previous visits and then it creates the metrics for reporting and analytics.